Micro Environment in Marketing
Macro environment refers to the general environment that can affect the working of all business enterprises. These factors are uncountable by the business organizations. Micro Environment Vs Macro Environment Macro Environment Macro And Micro Micro Macro environment f actors include political economic social technological and legal. . Marketing Environment is the combination of external and internal factors and forces that affect the companys ability to establish a relationship and serve its customers. Intermediaries refer to marketing intermediaries which cover agents merchants distributors dealers wholesalers etc. In a firms external environment marketing intermediaries play an essential role of selling and distributing its products to the final buyers. Banking polices play a crucial role in affecting the prices of goods and interest rates together with assets prices and investments. Company Suppliers Marketing Intermedi...